QATAR GOODWOOD FESTIVAL 2016

 

CHALLENGE

JSC’s remit for Qatar Goodwood Festival 2016 was to raise brand awareness, boost ticket and hospitality sales, deliver coverage across target tri-media within the lifestyle, fashion, hospitality and racing mediums and manage all attending press and photographers throughout the five-day event

RESULT

JSC generated over 200 pieces of fashion, lifestyle and racing coverage including extensive content in publications such as; Evening Standard, The Telegraph, The Times, Daily Mail, Elle, Vogue, Harper’s Bazaar and Grazia magazines. This resulted in a consumer PR value of £1,266,52 worth an equivalent of £422,181 in advertising.